{"id":21488,"date":"2025-12-08T16:56:00","date_gmt":"2025-12-08T15:56:00","guid":{"rendered":"https:\/\/netwiseglobal71867.e.wpstage.net\/pl\/?p=7234"},"modified":"2026-01-07T12:39:53","modified_gmt":"2026-01-07T11:39:53","slug":"jak-customer-data-platform-pomaga-stworzyc-pelny-obraz-klienta","status":"publish","type":"post","link":"https:\/\/netwiseglobal.com\/pl\/blog\/jak-customer-data-platform-pomaga-stworzyc-pelny-obraz-klienta\/","title":{"rendered":"Jak Customer Data Platform pomaga stworzy\u0107 pe\u0142ny obraz klienta"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21488\" class=\"elementor elementor-21488\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3232287 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3232287\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b42ccda\" data-id=\"b42ccda\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-826c05d elementor-widget elementor-widget-text-editor\" data-id=\"826c05d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>W rozmowach o strategii obs\u0142ugi klienta cz\u0119sto pojawiaj\u0105 si\u0119 dwa poj\u0119cia: CDP i Customer 360\u00b0. Sta\u0142y si\u0119 na tyle popularne, \u017ce mo\u017cna je us\u0142ysze\u0107 w wielu bran\u017cach. Problem w tym, \u017ce cho\u0107 niemal ka\u017cdy chcia\u0142by mie\u0107 ten \u201epe\u0142ny obraz klienta\u201d, to nie zawsze jest jasne, czym w\u0142a\u015bciwie jest Customer Data Platform i jak pomaga ten obraz zbudowa\u0107.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a047669 elementor-widget elementor-widget-heading\" data-id=\"a047669\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pe\u0142ny obraz klienta w praktyce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9f3f67 elementor-widget elementor-widget-text-editor\" data-id=\"d9f3f67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tZar\u00f3wno Customer 360\u00b0, jak i CDP d\u0105\u017c\u0105 do tego samego \u2013 zebrania wszystkich kluczowych informacji o kliencie w jednym miejscu.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cfd49c elementor-widget elementor-widget-text-editor\" data-id=\"6cfd49c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCustomer 360\u00b0 to rezultat, do kt\u00f3rego zmierzamy: kompletny profil klienta, \u0142\u0105cz\u0105cy wszystkie istotne dane w sp\u00f3jn\u0105 ca\u0142o\u015b\u0107.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-debe259 elementor-widget elementor-widget-text-editor\" data-id=\"debe259\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Customer Data Platform (CDP) <\/strong>to technologia, kt\u00f3ra umo\u017cliwia stworzenie takiego pe\u0142nego obrazu klienta. To system, kt\u00f3ry zbiera, porz\u0105dkuje, oczyszcza i \u0142\u0105czy wszystkie dane o kliencie w jedn\u0105 ca\u0142o\u015b\u0107.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06b2ded elementor-widget elementor-widget-text-editor\" data-id=\"06b2ded\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tM\u00f3wi\u0105c najpro\u015bciej CDP jest narz\u0119dziem, kt\u00f3re pozwala zbudowa\u0107 efekt Customer 360\u00b0. Dzi\u0119ki niemu mo\u017cemy lepiej personalizowa\u0107 do\u015bwiadczenia klient\u00f3w i podejmowa\u0107 trafniejsze, oparte na danych decyzje we wszystkich dzia\u0142ach firmy \u2013 od marketingu, przez sprzeda\u017c i obs\u0142ug\u0119, po rozw\u00f3j produktu.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d06f1e elementor-widget elementor-widget-image\" data-id=\"1d06f1e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/netwiseglobal71867.e.wpstage.net\/pl\/wp-content\/uploads\/sites\/4\/2025\/08\/scheme_customer360.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf5c50a elementor-widget elementor-widget-heading\" data-id=\"cf5c50a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jakie dane wykorzystuje CDP?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-498dd0d elementor-widget elementor-widget-text-editor\" data-id=\"498dd0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAby stworzy\u0107 pe\u0142ny i warto\u015bciowy profil klienta, Customer Data Platform zazwyczaj integruje wiele r\u00f3\u017cnych \u017ar\u00f3de\u0142 informacji. Oto najcz\u0119stsze typy danych wykorzystywane w takim systemie.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d02dc4a elementor-widget elementor-widget-heading\" data-id=\"d02dc4a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Dane transakcyjne<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06d20ed elementor-widget elementor-widget-text-editor\" data-id=\"06d20ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOpisuj\u0105, co klient kupuje i w jaki spos\u00f3b wydaje pieni\u0105dze. Mog\u0105 obejmowa\u0107 m.in.:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41a192e elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"41a192e\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">histori\u0119 zakup\u00f3w, warto\u015b\u0107 i cz\u0119stotliwo\u015b\u0107 zam\u00f3wie\u0144,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">dodawanie produkt\u00f3w do koszyka i porzucanie koszyka,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">subskrypcje,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">zwroty lub reklamacje,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">wykorzystanie punkt\u00f3w lojalno\u015bciowych i kupon\u00f3w rabatowych.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab2f307 elementor-widget elementor-widget-text-editor\" data-id=\"ab2f307\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Takie dane pochodz\u0105 najcz\u0119\u015bciej z system\u00f3w sprzeda\u017cowych (Point-of-Sale \u2013 PoS), system\u00f3w zarz\u0105dzania zam\u00f3wieniami oraz platform e-commerce<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97acfa4 elementor-widget elementor-widget-heading\" data-id=\"97acfa4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Dane behawioralne<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdd6d4e elementor-widget elementor-widget-text-editor\" data-id=\"cdd6d4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTo informacje o tym, co u\u017cytkownicy robi\u0105 i jakie dzia\u0142ania podejmuj\u0105 w \u015brodowisku cyfrowym. Mog\u0105 obejmowa\u0107 m.in.:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1deffba elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1deffba\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">wizyty na stronie internetowej i klikni\u0119cia,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">przegl\u0105danie produkt\u00f3w,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">wyszukiwania w serwisie,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">wype\u0142nianie formularzy,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">otwieranie i klikanie w wiadomo\u015bci e-mail,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">sposoby korzystania z aplikacji.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83c745d elementor-widget elementor-widget-text-editor\" data-id=\"83c745d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTakie dane mo\u017cna pozyskiwa\u0107 z witryn internetowych, aplikacji mobilnych, e-maili, plik\u00f3w cookie czy narz\u0119dzi analitycznych.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51d2dfc elementor-widget elementor-widget-heading\" data-id=\"51d2dfc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Dane dotycz\u0105ce interakcji i zaanga\u017cowania<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-993195b elementor-widget elementor-widget-text-editor\" data-id=\"993195b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTen typ danych pokazuje, w jaki spos\u00f3b klienci wchodz\u0105 w interakcje z nasz\u0105 mark\u0105 w r\u00f3\u017cnych kana\u0142ach. Analizujemy tutaj m.in.:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deffd2e elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"deffd2e\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">opinie i oceny,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">odpowiedzi w ankietach,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">wiadomo\u015bci i wzmianki w mediach spo\u0142eczno\u015bciowych,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">zg\u0142oszenia do dzia\u0142u obs\u0142ugi klienta,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">transkrypcje rozm\u00f3w z call center,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">rozmowy z chatbotami.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24bdc80 elementor-widget elementor-widget-text-editor\" data-id=\"24bdc80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTakie informacje pochodz\u0105 zazwyczaj z system\u00f3w CRM, platform call center, narz\u0119dzi obs\u0142ugi klienta oraz narz\u0119dzi do monitorowania medi\u00f3w spo\u0142eczno\u015bciowych.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99dfa69 elementor-widget elementor-widget-heading\" data-id=\"99dfa69\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Dane demograficzne<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc177b6 elementor-widget elementor-widget-text-editor\" data-id=\"bc177b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPomagaj\u0105 zrozumie\u0107, kim s\u0105 nasi klienci. W zale\u017cno\u015bci od potrzeb mog\u0105 obejmowa\u0107 m.in.:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d959710 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d959710\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">imi\u0119 i nazwisko,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">wiek,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">p\u0142e\u0107,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">lokalizacj\u0119,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">adres e-mail,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">nazw\u0119 firmy,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">stanowisko,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">preferowany j\u0119zyk,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4273e6a elementor-widget elementor-widget-text-editor\" data-id=\"4273e6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>a tak\u017ce inne szczeg\u00f3\u0142owe informacje.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31ffadd elementor-widget elementor-widget-heading\" data-id=\"31ffadd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Dane kontekstowe, \u015brodowiskowe i identyfikacyjne<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f71926 elementor-widget elementor-widget-text-editor\" data-id=\"7f71926\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTo dodatkowe informacje, kt\u00f3re mo\u017cemy zbiera\u0107, aby nada\u0107 interakcjom z klientem kontekst w czasie rzeczywistym. Wykorzystuje si\u0119 je tak\u017ce do \u0142\u0105czenia danych z konkretnym u\u017cytkownikiem w r\u00f3\u017cnych kana\u0142ach. Mog\u0105 obejmowa\u0107 m.in.:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59ef4f3 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"59ef4f3\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">bie\u017c\u0105c\u0105 lokalizacj\u0119,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">urz\u0105dzenie,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">przegl\u0105dark\u0119,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">identyfikator urz\u0105dzenia,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">nazw\u0119 u\u017cytkownika,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">pliki cookie i identyfikatory sesji,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">numery kart lojalno\u015bciowych,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">nazwy u\u017cytkownik\u00f3w w mediach spo\u0142eczno\u015bciowych.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-736a46e elementor-widget elementor-widget-text-editor\" data-id=\"736a46e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wszystkie te rodzaje danych s\u0105 kluczowe, aby skuteczniej anga\u017cowa\u0107 zar\u00f3wno nowych, jak i obecnych klient\u00f3w. Jednak gdy cenne informacje s\u0105 uwi\u0119zione w odr\u0119bnych systemach, trudno uzyska\u0107 pe\u0142ny obraz tego, kim naprawd\u0119 s\u0105 nasi klienci, co robi\u0105 i czego oczekuj\u0105.<\/p><p>CDP rozwi\u0105zuje ten problem, burz\u0105c bariery mi\u0119dzy r\u00f3\u017cnymi \u017ar\u00f3d\u0142ami danych.<br \/>\u0141\u0105cz\u0105c je w jeden, wzbogacony i \u0142atwo dost\u0119pny profil, umo\u017cliwia dostarczanie spersonalizowanych i odpowiednich w czasie do\u015bwiadcze\u0144, kt\u00f3re naprawd\u0119 trafiaj\u0105 do klienta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da215f0 elementor-widget elementor-widget-heading\" data-id=\"da215f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Funkcjonalno\u015bci Customer Data Platform<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a36add elementor-widget elementor-widget-text-editor\" data-id=\"2a36add\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCDP to nie tylko narz\u0119dzie do zbierania danych \u2013 przekszta\u0142ca surowe informacje w warto\u015bciowe wnioski i konkretne dzia\u0142ania. Oto najwa\u017cniejsze funkcje, kt\u00f3re pomagaj\u0105 lepiej pozna\u0107 klient\u00f3w, dostarcza\u0107 im trafniejsze do\u015bwiadczenia i dzia\u0142a\u0107 efektywniej.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6f54f9 elementor-widget elementor-widget-heading\" data-id=\"e6f54f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Personalizacja na szerok\u0105 skal\u0119<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0239c7d elementor-widget elementor-widget-text-editor\" data-id=\"0239c7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDzi\u0119ki CDP mo\u017cemy w czasie rzeczywistym dostarcza\u0107 spersonalizowane do\u015bwiadczenia w wielu kana\u0142ach. Podstaw\u0105 takiej personalizacji jest sp\u00f3jny, pe\u0142ny obraz klienta. Pozwala on zrozumie\u0107 nie tylko kim jest nasz klient (dane demograficzne), ale tak\u017ce co zrobi\u0142 (dane behawioralne), czego mo\u017ce chcie\u0107 (wnioski predykcyjne) oraz na jakim etapie swojej \u015bcie\u017cki zakupowej si\u0119 znajduje.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daca2f5 elementor-widget elementor-widget-heading\" data-id=\"daca2f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Tworzenie do\u015bwiadcze\u0144 w oparciu o dane w czasie rzeczywistym<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59dd23b elementor-widget elementor-widget-text-editor\" data-id=\"59dd23b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wyobra\u017a sobie tak\u0105 sytuacj\u0119: klient zostawia produkt w koszyku sklepu internetowego. Kilka sekund p\u00f3\u017aniej w jego skrzynce e-mail pojawia si\u0119 spersonalizowana zni\u017cka. Tak w\u0142a\u015bnie dzia\u0142a przetwarzanie danych w czasie rzeczywistym w CDP. Tego typu szybka i trafna reakcja przek\u0142ada si\u0119 na wy\u017csze wska\u017aniki konwersji i wi\u0119ksze zadowolenie klient\u00f3w.<\/p><p>Dane w czasie rzeczywistym pozwalaj\u0105 tak\u017ce dostarcza\u0107 dynamiczne tre\u015bci dok\u0142adnie tam, gdzie jest u\u017cytkownik w aplikacji czy na stronie internetowej. Mog\u0105 to by\u0107 trafne rekomendacje produkt\u00f3w oparte na historii przegl\u0105dania albo reklamy dopasowane do bie\u017c\u0105cych zachowa\u0144 czy zainteresowa\u0144.<\/p><p>Co wa\u017cne, CDP automatyzuje proces zbierania, \u0142\u0105czenia i segmentowania danych o klientach. Dzi\u0119ki temu eliminuje r\u0119czn\u0105 prac\u0119, kt\u00f3ra tradycyjnie by\u0142a potrzebna, aby dostarcza\u0107 spersonalizowane tre\u015bci. W efekcie personalizacja \u201ejeden do jednego\u201d w skali ca\u0142ego przedsi\u0119biorstwa staje si\u0119 naprawd\u0119 mo\u017cliwa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5087fff elementor-widget elementor-widget-heading\" data-id=\"5087fff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dynamiczna segmentacja klient\u00f3w<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bcf1b9 elementor-widget elementor-widget-text-editor\" data-id=\"9bcf1b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tradycyjne metody segmentacji cz\u0119sto opieraj\u0105 si\u0119 na ograniczonych danych, r\u0119cznych procesach i statycznych grupach, kt\u00f3re szybko si\u0119 dezaktualizuj\u0105. Zazwyczaj obejmuj\u0105 te\u017c tylko podstawowe kryteria, np. dane demograficzne.<\/p><p>Nowoczesna Customer Data Platform umo\u017cliwia znacznie bardziej dynamiczn\u0105, precyzyjn\u0105 i praktyczn\u0105 segmentacj\u0119. Grupy klient\u00f3w s\u0105 automatycznie aktualizowane na podstawie aktywno\u015bci w czasie rzeczywistym oraz danych pochodz\u0105cych z wielu \u017ar\u00f3de\u0142. Przyk\u0142adowo, klient mo\u017ce automatycznie przej\u015b\u0107 z segmentu \u201epotencjalny klient\u201d do segmentu \u201ewarto\u015bciowy, powracaj\u0105cy kupuj\u0105cy\u201d ju\u017c po swoim drugim zakupie.<\/p><p>Co wi\u0119cej, wiele nowoczesnych platform CDP ma wbudowane funkcje sztucznej inteligencji i uczenia maszynowego, kt\u00f3re wspieraj\u0105 segmentacj\u0119 predykcyjn\u0105. Dzi\u0119ki nim mo\u017cna grupowa\u0107 klient\u00f3w wed\u0142ug tego, co prawdopodobnie zrobi\u0105 w przysz\u0142o\u015bci \u2013 np. szansy na dokonanie zakupu, ryzyka odej\u015bcia, prognozowanej warto\u015bci \u017cyciowej klienta (CLV) czy zainteresowania okre\u015blon\u0105 kategori\u0105 produkt\u00f3w.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a074cc elementor-widget elementor-widget-heading\" data-id=\"0a074cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Nie tylko dla marketingu<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bc3d93 elementor-widget elementor-widget-text-editor\" data-id=\"3bc3d93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tKorzy\u015bci z segmentacji klient\u00f3w wykraczaj\u0105 daleko poza dzia\u0142ania marketingowe. Wszystkie zespo\u0142y maj\u0105ce kontakt z klientem &#8211; sprzeda\u017c, obs\u0142uga i produkt mog\u0105 korzysta\u0107 z tych bogatych danych:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d38d302 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d38d302\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sprzeda\u017c mo\u017ce priorytetyzowa\u0107 leady z segment\u00f3w o najwy\u017cszej warto\u015bci.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Obs\u0142uga klienta mo\u017ce dostosowa\u0107 spos\u00f3b dzia\u0142ania w zale\u017cno\u015bci od poziomu klienta.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Zespo\u0142y produktowe mog\u0105 personalizowa\u0107 do\u015bwiadczenia w aplikacji na podstawie segment\u00f3w behawioralnych.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d98f8a1 elementor-widget elementor-widget-heading\" data-id=\"d98f8a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Analityka nowej generacji z AI<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63ae365 elementor-widget elementor-widget-text-editor\" data-id=\"63ae365\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wiele wsp\u00f3\u0142czesnych platform CDP ma wbudowane funkcje analityczne i sztucznej inteligencji, kt\u00f3re dostarczaj\u0105 predykcyjnych informacji o klientach \u2013 takich jak ryzyko odej\u015bcia, prognozowana warto\u015b\u0107 \u017cyciowa klienta (CLV) czy rekomendacja kolejnego najlepszego dzia\u0142ania.<\/p><p>Nowoczesne CDP zamieniaj\u0105 gromadzone dane w pot\u0119\u017cn\u0105 baz\u0119 treningow\u0105 dla modeli AI\/ML. Dzi\u0119ki temu mo\u017cliwe jest odkrywanie ukrytych wzorc\u00f3w, ocenianie zachowa\u0144 i warto\u015bci klient\u00f3w oraz generowanie praktycznych prognoz, kt\u00f3re mo\u017cna od razu wdro\u017cy\u0107 w dzia\u0142aniu.<\/p><p>Oznacza to, \u017ce zamiast jedynie analizowa\u0107 przesz\u0142e dzia\u0142ania klient\u00f3w, mo\u017cemy przewidywa\u0107, co prawdopodobnie zrobi\u0105 w przysz\u0142o\u015bci, i odpowiednio dostosowywa\u0107 nasze strategie. Ma to bezpo\u015bredni wp\u0142yw na wyniki biznesowe, m.in. poprzez:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e70447 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6e70447\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">zwi\u0119kszenie ROI kampanii dzi\u0119ki kierowaniu w\u0142a\u015bciwego przekazu do w\u0142a\u015bciwych klient\u00f3w we w\u0142a\u015bciwym czasie,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">ograniczenie odp\u0142ywu klient\u00f3w poprzez wczesne wykrywanie i anga\u017cowanie os\u00f3b zagro\u017conych rezygnacj\u0105,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">podnoszenie wsp\u00f3\u0142czynnika konwersji dzi\u0119ki dopasowaniu ofert do intencji klienta,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">zwi\u0119kszanie satysfakcji klient\u00f3w poprzez dostarczanie bardziej trafnych, terminowych i spersonalizowanych do\u015bwiadcze\u0144,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">optymalizacj\u0119 wykorzystania zasob\u00f3w dzi\u0119ki skupieniu wysi\u0142k\u00f3w tam, gdzie przynios\u0105 najwi\u0119kszy efekt.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad0361b elementor-widget elementor-widget-heading\" data-id=\"ad0361b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategia obs\u0142ugi klienta nowej generacji z Dynamics 365 Customer Insights \u2013 Data<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8d17c6 elementor-widget elementor-widget-text-editor\" data-id=\"c8d17c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDynamics 365 Customer Insights \u2013 Data to rozwi\u0105zanie CDP od Microsoftu, stworzone z my\u015bl\u0105 o budowaniu jednego, sp\u00f3jnego \u017ar\u00f3d\u0142a prawdy o danych klienta. Oferuje szeroki zestaw funkcji, w tym:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f231781 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f231781\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u0142\u0105czenie si\u0119 z wieloma \u017ar\u00f3d\u0142ami danych (CRM, ERP, strony internetowe, media spo\u0142eczno\u015bciowe, IoT i inne),<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">scalanie danych o klientach z wykorzystaniem mechanizm\u00f3w rozpoznawania i dopasowywania to\u017csamo\u015bci,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">tworzenie ujednoliconych profili klient\u00f3w (Customer 360),<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">budowanie dynamicznych segment\u00f3w klient\u00f3w w oparciu o zachowania, dane demograficzne i inne kryteria.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfba812 elementor-widget elementor-widget-text-editor\" data-id=\"cfba812\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDynamics 365 Customer Insights \u2013 Data \u0142atwo integruje si\u0119 z innymi us\u0142ugami Microsoft, takimi jak Power Platform czy Dynamics 365, a tak\u017ce z wieloma zewn\u0119trznymi rozwi\u0105zaniami, co czyni go elastycznym wyborem dla wi\u0119kszo\u015bci \u015brodowisk technologicznych. Ma r\u00f3wnie\u017c wbudowane, zaawansowane funkcje AI do generowania insight\u00f3w, prognoz i wzbogacania danych.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-812b5ed elementor-widget elementor-widget-image\" data-id=\"812b5ed\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/netwiseglobal71867.e.wpstage.net\/pl\/wp-content\/uploads\/sites\/4\/2025\/08\/obraz-2.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79fd0c3 elementor-widget elementor-widget-text-editor\" data-id=\"79fd0c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPrzyk\u0142ad ujednoliconego profilu, kt\u00f3ry w jednym miejscu \u0142\u0105czy dane transakcyjne, zg\u0142oszenia serwisowe, wyniki ankiet oraz prognozy oparte na analizach. Dzi\u0119ki temu ka\u017cdy zesp\u00f3\u0142 \u2013 od obs\u0142ugi klienta po dzia\u0142 produktowy \u2013 zyskuje dost\u0119p do kontekstowych informacji w czasie rzeczywistym.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1291920 elementor-widget elementor-widget-image\" data-id=\"1291920\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/netwiseglobal71867.e.wpstage.net\/pl\/wp-content\/uploads\/sites\/4\/2025\/08\/obraz-3.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbfb986 elementor-widget elementor-widget-text-editor\" data-id=\"fbfb986\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDynamics 365 Customer Insights \u2013 Data identyfikuje i wizualizuje obszary, w kt\u00f3rych grupy klient\u00f3w si\u0119 pokrywaj\u0105 (np. klienci posiadaj\u0105cy kredyty i jednocze\u015bnie sk\u0142adaj\u0105cy reklamacje), co umo\u017cliwia dynamiczn\u0105 segmentacj\u0119 w czasie rzeczywistym.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6fe79e elementor-widget elementor-widget-heading\" data-id=\"b6fe79e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Zintegrowane mo\u017cliwo\u015bci AI<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d834ad9 elementor-widget elementor-widget-text-editor\" data-id=\"d834ad9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDynamics 365 Customer Insights \u2013 Data ma wbudowane, zaawansowane funkcje sztucznej inteligencji oparte na Azure Machine Learning i Dynamics 365.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2f6dfc elementor-widget elementor-widget-heading\" data-id=\"e2f6dfc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Automatycznie generowane insighty<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e63cd93 elementor-widget elementor-widget-text-editor\" data-id=\"e63cd93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPlatforma dostarcza automatycznych analiz na podstawie po\u0142\u0105czonych \u017ar\u00f3de\u0142 danych, oferuj\u0105c m.in. informacje o prawdopodobie\u0144stwie rezygnacji klienta czy jego prognozowanej warto\u015bci \u017cyciowej. Co wa\u017cne, pracownicy nie musz\u0105 posiada\u0107 specjalistycznej wiedzy z zakresu data science, aby z nich korzysta\u0107 \u2013 rozwi\u0105zanie prezentuje zrozumia\u0142e, gotowe do u\u017cycia informacje.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3a50a4 elementor-widget elementor-widget-heading\" data-id=\"e3a50a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Modele niestandardowe<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e367466 elementor-widget elementor-widget-text-editor\" data-id=\"e367466\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDzi\u0119ki Azure Machine Learning i innym us\u0142ugom chmurowym mo\u017cesz tworzy\u0107 w\u0142asne modele danych oparte na konkretnych informacjach, kt\u00f3re gromadzisz \u2013 niezale\u017cnie od ich \u017ar\u00f3d\u0142a czy formatu. Takie dodatkowe modele pozwalaj\u0105 odkrywa\u0107 ukryte lub mniej oczywiste wzorce zachowa\u0144 klient\u00f3w.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d81b71a elementor-widget elementor-widget-heading\" data-id=\"d81b71a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Wzbogacanie danych z wykorzystaniem AI<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5bdb2f elementor-widget elementor-widget-text-editor\" data-id=\"a5bdb2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMo\u017cesz uzyska\u0107 jeszcze pe\u0142niejszy obraz klient\u00f3w dzi\u0119ki wzbogacaniu danych przy u\u017cyciu sztucznej inteligencji i zewn\u0119trznych \u017ar\u00f3de\u0142. Funkcja ta pomaga udoskonali\u0107 segmentacj\u0119 lub uzupe\u0142ni\u0107 luki w danych, korzystaj\u0105c m.in. z analizy skupisk lokalizacyjnych, analizy sentymentu czy wnioskowania demograficznego.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef60482 elementor-widget elementor-widget-heading\" data-id=\"ef60482\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Natywna integracja<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-236950d elementor-widget elementor-widget-text-editor\" data-id=\"236950d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWszystkie te insighty s\u0105 bezpo\u015brednio wbudowane w profile i segmenty klient\u00f3w, wi\u0119c nie ma potrzeby korzystania z dodatkowych narz\u0119dzi czy skomplikowanych konfiguracji. Dzi\u0119ki temu gotowe do dzia\u0142ania informacje s\u0105 \u0142atwo dost\u0119pne dla zespo\u0142\u00f3w marketingu, sprzeda\u017cy i obs\u0142ugi klienta, wspieraj\u0105c podejmowanie decyzji opartych na danych.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4cd329 elementor-widget elementor-widget-heading\" data-id=\"e4cd329\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Podnie\u015b do\u015bwiadczenia klient\u00f3w na wy\u017cszy poziom<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7bc9e4 elementor-widget elementor-widget-text-editor\" data-id=\"b7bc9e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Je\u015bli chcesz zapewni\u0107 swoim klientom lepsze do\u015bwiadczenia, Customer Data Platform mo\u017ce by\u0107 w\u0142a\u015bciwym krokiem. Pozwala w pe\u0142ni wykorzysta\u0107 dane, kt\u00f3re ju\u017c posiadasz, i u\u017cy\u0107 ich do dostarczenia odbiorcom dok\u0142adnie tego, czego potrzebuj\u0105 \u2013 we w\u0142a\u015bciwym momencie.<\/p><p>Je\u015bli nie wiesz, od czego zacz\u0105\u0107, lub chcesz dowiedzie\u0107 si\u0119 wi\u0119cej o CDP czy Customer Insights \u2013 Data, skontaktuj si\u0119 z nami. Ch\u0119tnie poka\u017cemy, jak to rozwi\u0105zanie mo\u017ce wesprze\u0107 Tw\u00f3j biznes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Odkryj, jak platformy Customer Data Platform przekszta\u0142caj\u0105 dane w sp\u00f3jny widok Customer 360\u00b0, umo\u017cliwiaj\u0105c personalizacj\u0119 w czasie rzeczywistym dzi\u0119ki Customer Insights.<\/p>\n","protected":false},"author":25,"featured_media":24230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-21488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jak Customer Data 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