{"id":2880,"date":"2019-05-15T11:45:50","date_gmt":"2019-05-15T09:45:50","guid":{"rendered":"https:\/\/netwiseapp.huszal.com\/?p=2880"},"modified":"2025-12-21T23:44:37","modified_gmt":"2025-12-21T22:44:37","slug":"5-przyczyn-niepowodzen-wdrozen-crm","status":"publish","type":"post","link":"https:\/\/netwiseglobal.com\/pl\/blog\/5-przyczyn-niepowodzen-wdrozen-crm\/","title":{"rendered":"5 przyczyn niepowodze\u0144 wdro\u017ce\u0144 CRM"},"content":{"rendered":"\t\t
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Odpowiednie rozwi\u0105zanie do zarz\u0105dzania relacjami z klientem (CRM) zapewnia kompleksowy obraz wszystkich Twoich klient\u00f3w, a tak\u017ce sprzeda\u017cy i dzia\u0142a\u0144 marketingowych.<\/b><\/p>

Mo\u017ce ono przekszta\u0142ci\u0107 Tw\u00f3j biznes i uwolni\u0107 potencja\u0142 drzemi\u0105cy w handlowcach Twojej firmy. Aby mie\u0107 pewno\u015b\u0107 zwrotu z inwestycji, CRM musi zosta\u0107 odpowiednio wdro\u017cony.<\/b> Nie jest to \u0142atwe zadanie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Niekt\u00f3rzy szacuj\u0105, \u017ce nawet po\u0142owa wszystkich wdro\u017ce\u0144 nie osi\u0105ga za\u0142o\u017conych cel\u00f3w biznesowych<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201eGartner przewiduje, \u017ce do 2021 r. CRM b\u0119dzie stanowi\u0142 jeden z najwi\u0119kszych obszar\u00f3w wydatk\u00f3w na oprogramowanie dla przedsi\u0119biorstw.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Jakie s\u0105 najcz\u0119stsze powody przez kt\u00f3re wdro\u017cenie systemu CRM ko\u0144czy si\u0119 niepowodzeniem? Poni\u017cej znajdziesz 5 zidentyfikowanych przez nas obszar\u00f3w.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1. CRM to nie tylko technologia<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nie, technologia nie stanowi problemu. Ale nie mo\u017cna rozpocz\u0105\u0107 inicjatywy wdro\u017cenia CRM z my\u015bl\u0105, \u017ce technologia rozwi\u0105\u017ce ka\u017cdy problem organizacji.\u00a0To recepta na katastrof\u0119<\/strong>. Sukces ka\u017cdego projektu IT zale\u017cy od trzech czynnik\u00f3w: technologii, procesu i ludzi. Inicjatywy CRM nie r\u00f3\u017cni\u0105 si\u0119 od siebie. Je\u015bli wierzysz, \u017ce oprogramowanie samo w sobie poprawi dzia\u0142alno\u015b\u0107 firmy, prawdopodobnie si\u0119 zawiedziesz. Technologia\u00a0jest tylko narz\u0119dziem<\/strong>\u00a0i aby zobaczy\u0107 rezultaty, musisz wiedzie\u0107, co z ni\u0105 zrobi\u0107. Dlatego musisz zaplanowa\u0107\u00a0zmiany strategiczne i operacyjne<\/strong>\u00a0i zacz\u0105\u0107 od ustalenia\u00a0cel\u00f3w biznesowych dla ca\u0142ej organizacji<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2. Brak wsp\u00f3lnego j\u0119zyka handlowc\u00f3w i zespo\u0142u IT<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Napi\u0119cia pomi\u0119dzy zespo\u0142em IT a handlowcami b\u0119d\u0105 istnie\u0107 \u2013 nie oszukujmy si\u0119 i nie oczekujmy zbyt du\u017co. Jak spr\u00f3bowa\u0107 pom\u00f3c swoim zespo\u0142om? Skuteczna komunikacja cz\u0119sto zale\u017cy od uniwersalnego j\u0119zyka, kt\u00f3ry ka\u017cdy mo\u017ce zrozumie\u0107. Tworzenie go poch\u0142ania energi\u0119 i czas, ale jest\u00a0niezb\u0119dne dla przysz\u0142ego sukcesu<\/strong>. IT i handlowcy to r\u00f3\u017cne \u015bwiaty, kt\u00f3re maj\u0105 odmienne oczekiwania co do wdro\u017conego systemu CRM. Musisz si\u0119 upewni\u0107, \u017ce oboje maj\u0105 g\u0142\u0119bokie zrozumienie tego, co robi\u0105 i wsp\u00f3lne cele.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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3. Sprzeda\u017c si\u0119 zmienia \u2013 ludzie niekoniecznie<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Chocia\u017c zmiana jest naturalnym stanem rzeczy, zmiana w organizacji mo\u017ce by\u0107 trudna dla pracownik\u00f3w. Wymaga ona sporych umiej\u0119tno\u015bci mi\u0119kkich. Liderzy inicjatywy wdro\u017cenia CRM musz\u0105 wzi\u0105\u0107 pod uwag\u0119, kto b\u0119dzie korzysta\u0142 z systemu. Ludzie boj\u0105 si\u0119 tego, co nieznane. Im mniej wiedz\u0105 o zaplanowanych zmianach, tym bardziej boj\u0105 si\u0119 podporz\u0105dkowa\u0107 i pr\u00f3bowa\u0107 nowego.\u00a0Skuteczna komunikacja cel\u00f3w biznesowych projektu jest krytyczna<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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4. Onboarding pracownik\u00f3w dzia\u0142u sprzeda\u017cy \u2013 wci\u0105\u017c niedoceniany<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Musisz zadba\u0107 o handlowc\u00f3w przed i po wdro\u017ceniu<\/strong>. Dlaczego? Poniewa\u017c, jak wspominali\u015bmy wcze\u015bniej, technologia jest tylko narz\u0119dziem. To ludzie korzystaj\u0105cy z technologii, buduj\u0105 relacje z klientami. Musz\u0105 wiedzie\u0107, jak jej u\u017cywa\u0107 i przyzwyczai\u0107 si\u0119 do nowych proces\u00f3w. Trudno\u015b\u0107 polega na znalezieniu odpowiedniej r\u00f3wnowagi i czasu na szkolenia. Je\u015bli uda Ci si\u0119 przekona\u0107, \u017ce system CRM b\u0119dzie produktywnym narz\u0119dziem, handlowcy b\u0119d\u0105 z niego korzysta\u0107.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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5. CRM bez wsparcia po starcie<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Wdro\u017cenie CRM to nie jest typowy projekt \u00a0wdro\u017cenia oprogramowania, kt\u00f3ry zako\u0144czy si\u0119 wraz z wdro\u017ceniem na produkcj\u0119. Po udanym wdro\u017ceniu nale\u017cy rozpocz\u0105\u0107 okresow\u0105 ocen\u0119 systemu. Czy odpowiada on Twoim potrzebom? Czy osi\u0105gasz dzi\u0119ki systemowi swoje cele?\u00a0W miar\u0119 jak organizacja si\u0119 rozwija, Twoje systemy CRM musz\u0105 si\u0119 zmienia\u0107. Dlatego tak wa\u017cne jest r\u00f3wnie\u017c dobre wsparcie.<\/strong><\/p>

\u00a0<\/p>

To jest\u00a05 najcz\u0119stszych problem\u00f3w<\/strong>, jakie widzieli\u015bmy, gdy firmy zacz\u0119\u0142y wdra\u017ca\u0107 CRM. Mog\u0105 wydawa\u0107 si\u0119 one podstawowe, ale wa\u017cne jest, aby zrozumie\u0107\u00a0gotowo\u015b\u0107 firmy<\/strong>\u00a0przed przyst\u0105pieniem do wdro\u017cenia nowej technologii. Zarz\u0105dzaj ryzykiem, kt\u00f3re mo\u017ce powstrzyma\u0107 Ci\u0119 przed osi\u0105gni\u0119ciem sukcesu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Odpowiednie rozwi\u0105zanie do zarz\u0105dzania relacjami z klientem (CRM) zapewnia kompleksowy obraz wszystkich Twoich klient\u00f3w, a tak\u017ce sprzeda\u017cy i dzia\u0142a\u0144 marketingowych.<\/p>\n","protected":false},"author":25,"featured_media":2725,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[],"class_list":["post-2880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\n5 przyczyn niepowodze\u0144 wdro\u017ce\u0144 CRM<\/title>\n<meta name=\"description\" content=\"5 przyczyn niepowodze\u0144 wdro\u017ce\u0144 CRM\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/netwiseglobal.com\/pl\/blog\/5-przyczyn-niepowodzen-wdrozen-crm\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 przyczyn niepowodze\u0144 wdro\u017ce\u0144 CRM\" \/>\n<meta property=\"og:description\" content=\"5 przyczyn niepowodze\u0144 wdro\u017ce\u0144 CRM\" \/>\n<meta property=\"og:url\" content=\"https:\/\/netwiseglobal.com\/pl\/blog\/5-przyczyn-niepowodzen-wdrozen-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"Netwise - 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