{"id":3453,"date":"2021-10-25T12:40:04","date_gmt":"2021-10-25T10:40:04","guid":{"rendered":"https:\/\/netwiseapp.huszal.com\/?p=3453"},"modified":"2025-12-21T23:44:43","modified_gmt":"2025-12-21T22:44:43","slug":"wdrozenie-crm-wspolpraca-miedzy-klientem-a-integratorem","status":"publish","type":"post","link":"https:\/\/netwiseglobal.com\/pl\/blog\/wdrozenie-crm-wspolpraca-miedzy-klientem-a-integratorem\/","title":{"rendered":"Wdro\u017cenie CRM \u2013 wsp\u00f3\u0142praca mi\u0119dzy Klientem a integratorem"},"content":{"rendered":"\t\t
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Wiele m\u00f3wi si\u0119 o tym, co mo\u017cna zyska\u0107 na wdro\u017ceniu systemu CRM, ale niewielu integrator\u00f3w i dostawc\u00f3w decyduje si\u0119 opowiedzie\u0107 o warunkach udanej operacji. A jeszcze mniej ma odwag\u0119 powiedzie\u0107 Klientowi, \u017ce czasami samo wdro\u017cenie nie da spodziewanych efekt\u00f3w \u2013 organizacja Klienta mo\u017ce po prostu nie by\u0107 gotowa. <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Zaufanie to podstawa<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Firmy o ugruntowanej pozycji rynkowej znacznie cz\u0119\u015bciej wybieraj\u0105 sprawdzone rozwi\u0105zania, kt\u00f3re uporz\u0105dkuj\u0105 i usprawni\u0105 dotychczasowe procesy, bez wprowadzania niepotrzebnych ryzyk. Ca\u0142e przedsi\u0119wzi\u0119cie nie ob\u0119dzie jednak si\u0119 bez odrobiny zaufania. Ka\u017cdemu bowiem zale\u017cy, by podczas wdro\u017cenia systemu CRM zaproponowane zosta\u0142y rozwi\u0105zania, kt\u00f3re b\u0119d\u0105 efektywne, a to czasami mija si\u0119 nieco z pomys\u0142ami Klienta.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00a0\u201eNigdy nie zostawiamy Klienta ze stwierdzeniem, \u017ce czego\u015b nie zrobimy. Zawsze, gdy pojawia si\u0119 prawdopodobie\u0144stwo, \u017ce konkretny system\u00a0lub funkcjonalno\u015b\u0107\u00a0nie da efekt\u00f3w\u00a0biznesowych, kt\u00f3rych oczekuje\u00a0Klient, proponujemy inne rozwi\u0105zanie. Rozwi\u0105zanie bazuj\u0105ce na naszym do\u015bwiadczeniu z bran\u017cy lub z danego procesu\u201d<\/em>\u00a0\u2013 zaznacza\u00a0Kamil\u00a0K\u0142osiewicz, Business Consultant\u00a0w\u00a0Netwise\u00a0<\/strong><\/p><\/blockquote><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Do\u015bwiadczenie i dzielenie si\u0119 wiedz\u0105 z Klientem graj\u0105 podczas planowania wdro\u017cenia CRM pierwsze skrzypce, mimo, \u017ce \u0142atwiej jest zrealizowa\u0107 wdro\u017cenie dok\u0142adnie tak jak wyobra\u017ca sobie je Klient, nie wchodz\u0105c z nim w dyskusj\u0119 i nie pokazuj\u0105c lepszych i skuteczniejszych rozwi\u0105za\u0144. Ale w ten spos\u00f3b nie zbuduje si\u0119 dobrego rozwi\u0105zania, kt\u00f3re wspiera organizacj\u0119 w oparciu o realizacj\u0119 najlepszych praktyk biznesowych.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Tak jak w ka\u017cdej bran\u017cy, s\u0105 firmy, kt\u00f3re na pytanie Klienta zawsze odpowiadaj\u0105 \u201enie ma problemu\u201d. I tego problemu mo\u017ce faktycznie nie by\u0107 na etapie wdro\u017cenia, ale ju\u017c w momencie ch\u0119ci zmonetyzowania wprowadzonych rozwi\u0105za\u0144, sytuacja mo\u017ce wygl\u0105da\u0107 diametralnie odmiennie.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201eW 2021 przej\u0119li\u015bmy ju\u017c dwa ogromne wdro\u017cenia CRM, w kt\u00f3rych integratorzy realizowali pomys\u0142y Klienta jeden-do-jednego bez sugerowania w\u0142a\u015bciwych rozwi\u0105za\u0144 \u2013 jedno w Polsce, drugie w USA. W obu wypadkach Klienci padli ofiar\u0105 podej\u015bcia m\u00f3wi\u0105cego, \u017ce wdro\u017cenie CRM mog\u0105 poprowadzi\u0107 osoby techniczne, kt\u00f3rzy zaprogramuj\u0105 to, co wydaje si\u0119 najlepsze Klientowi. A to najgorsze, co mo\u017ce sta\u0107 si\u0119 z wdro\u017ceniem CRM \u2013 bez do\u015bwiadczenia wdra\u017ca\u0107 funkcjonalno\u015bci niemaj\u0105ce wp\u0142ywu na optymalizacj\u0119 procesu\u201d<\/em>\u00a0-dodaje\u00a0Jakub Ska\u0142bania, Principal Consultant w Netwise.<\/strong><\/p><\/blockquote><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Istotne s\u0105 potrzeby<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Liczne wdro\u017cenia, kt\u00f3re ma na swoim koncie Netwise potwierdzaj\u0105, \u017ce Dynamics 365 jest skuteczny niezale\u017cnie od tego, w jakiej bran\u017cy dzia\u0142a firma. Podstaw\u0105 jednak jest wzajemne zaufanie, poniewa\u017c ju\u017c z dzieci\u0119cych opowie\u015bci uczymy si\u0119, \u017ce spe\u0142nianie \u017cycze\u0144, nie oznacza zaspokajania potrzeb, a czasami dzia\u0142a wr\u0119cz odwrotnie.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Lewiatan jest najwi\u0119ksz\u0105 sieci\u0105 franczyzow\u0105 w Polsce z 3200 sklepami i ju\u017c wcze\u015bniej posiada\u0142 systemy, kt\u00f3re przetwarzaj\u0105 ogromne ilo\u015bci danych. Celem kr\u00f3tkiego wdro\u017cenia nowego systemu by\u0142o zintegrowanie procesu serwisu sprz\u0119tu we wszystkich sklepach sieci, istotne skr\u00f3cenie czasu potrzebnego na zarz\u0105dzanie infrastruktur\u0105 serwisow\u0105 oraz zautomatyzowanie jak najwi\u0119kszej liczby czynno\u015bci, do tej pory wykonywanych manualnie. Jak podkre\u015bla Piotr Ferenc, Kierownik Dzia\u0142u IT, to w du\u017cej mierze zaufanie i ws\u0142uchiwanie si\u0119 w potrzeby Klienta, zadecydowa\u0142y o powodzeniu ca\u0142ej misji.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mo\u017cliwo\u015b\u0107 testowania na bie\u017c\u0105co wprowadzanych rozwi\u0105za\u0144, elastyczne podej\u015bcie i w\u0142a\u015bciwa interpretacja potrzeb Klienta to w tym przypadku klucze do sukcesu. Od samego pocz\u0105tku zaufali\u015bmy ekspertom z\u00a0Netwise, kt\u00f3rzy konsultowali z nami ka\u017cdy pomys\u0142 i s\u0142uchali naszych wskaz\u00f3wek\u00a0<\/em>\u2013\u00a0m\u00f3wi\u00a0Piotr Ferenc.\u00a0\u00a0<\/strong><\/p><\/blockquote><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Czas to pieni\u0105dz<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Wsp\u00f3\u0142praca mi\u0119dzy dostawc\u0105 CRM a Klientem musi by\u0107 rzeczowa i klarowna, bowiem kolejne w\u0105tpliwo\u015bci i usterki wyd\u0142u\u017caj\u0105 termin realnego wdro\u017cenia. Ka\u017cdy dzie\u0144 op\u00f3\u017anienia to natomiast strata wynikaj\u0105ca z niemo\u017cno\u015bci realizacji za\u0142o\u017conych cel\u00f3w. Niedopuszczalna jest r\u00f3wnie\u017c sytuacja, gdy integrator za wszelk\u0105 cen\u0119 chce zd\u0105\u017cy\u0107 z za\u0142o\u017conym terminem i wi\u0119kszo\u015b\u0107 rzeczy jest Klientowi podawana do wiadomo\u015bci, a nie konsultowana. W ten spos\u00f3b da si\u0119 oczywi\u015bcie zautomatyzowa\u0107 pewne procesy, ale z pomini\u0119ciem tak wa\u017cnej personalizacji. Gdy bowiem wszyscy na rynku maj\u0105 takie same rozwi\u0105zania, to dzier\u017cenie pa\u0142eczki lidera staje si\u0119 bardzo utrudnione.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Eksperci Netwise zawsze staraj\u0105 si\u0119 wywa\u017cy\u0107 wszystkie czynniki, tak aby zaproponowa\u0107 zawsze najkorzystniejsze dla Klienta rozwi\u0105zanie. Nie ma miejsca na s\u0142abe produkty, ani na p\u00f3\u0142\u015brodki, kt\u00f3re rzuci\u0142yby chocia\u017c cie\u0144 w\u0105tpliwo\u015bci na za\u0142o\u017cone cele. W takim wypadku niezwykle istotne s\u0105 do\u015bwiadczenie, wiedza i nieustanny rozw\u00f3j, poniewa\u017c dzi\u0119ki nim mo\u017cna przewidzie\u0107 i unikn\u0105\u0107 wielu niepotrzebnych sytuacji.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nie ma \u017cadnych przeszk\u00f3d, by stworzy\u0107 lub usprawni\u0107 system, kt\u00f3ry spe\u0142ni oczekiwania przysz\u0142ych u\u017cytkownik\u00f3w. Trzeba jednak zastanowi\u0107 si\u0119 nad wyborem odpowiedniego integratora, kt\u00f3ry nie tylko zrobi to czego \u017cyczy sobie zamawiaj\u0105cy, ale wejdzie z nim w polemik\u0119 i poka\u017ce ca\u0142y wachlarz mo\u017cliwych rozwi\u0105za\u0144.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Aplikacje oparte o kanw\u0119 (canvas apps) to ca\u0142kowicie\u00a0nowa oferta zgodna z bardzo modnym ostatnio trendem \u201elow-code\u201d<\/strong>. Przez \u201elow-code\u201d mam na my\u015bli \u201einny kod\u201d, a nie \u201ema\u0142o kodu\u201d. W skr\u00f3cie chodzi o to, \u017ce tworzenie aplikacji opartych o kanw\u0119 mo\u017cna odda\u0107 w r\u0119ce u\u017cytkownik\u00f3w, kt\u00f3rzy znaj\u0105 sk\u0142adni\u0119 funkcji Excel i bardzo szybko b\u0119d\u0105 mogli zbudowa\u0107 ma\u0142e aplikacje wspieraj\u0105ce konkretny proces biznesowy. A dzi\u0119ki innemu komponentowi Power Platform,\u00a0Power Automate<\/strong>, mog\u0105 nawet integrowa\u0107 takie aplikacje mobilne z zewn\u0119trznymi systemami (SAP, Hubspot, AX itd.)\u00a0bez pisania kodu<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Natomiast aplikacje oparte o model (model-driven apps) to po prostu dostosowania (customizations) i rozszerzenia (extensions), kt\u00f3re znamy z Dynamics CRM od 2003 roku, a kt\u00f3re znacz\u0105co zosta\u0142y rozszerzone w 2011. Tyle, \u017ce wreszcie z w\u0142a\u015bciwym przekazem marketingowym, \u017ce\u00a0Dynamics 365 to, poza gotowym systemem CRM, super platforma do budowy nowych aplikacji biznesowych<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Wiele m\u00f3wi si\u0119 o tym, co mo\u017cna zyska\u0107 na wdro\u017ceniu systemu CRM, ale niewielu integrator\u00f3w i dostawc\u00f3w decyduje si\u0119 opowiedzie\u0107 o warunkach udanej operacji. A jeszcze mniej ma odwag\u0119 powiedzie\u0107 Klientowi, \u017ce czasami samo wdro\u017cenie nie da spodziewanych efekt\u00f3w \u2013 organizacja Klienta mo\u017ce po prostu nie by\u0107 gotowa. <\/p>\n","protected":false},"author":25,"featured_media":3455,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[],"class_list":["post-3453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nWdro\u017cenie CRM \u2013 wsp\u00f3\u0142praca mi\u0119dzy Klientem a integratorem<\/title>\n<meta name=\"description\" content=\"Wdro\u017cenie CRM \u2013 wsp\u00f3\u0142praca mi\u0119dzy Klientem a integratorem\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/netwiseglobal.com\/pl\/blog\/wdrozenie-crm-wspolpraca-miedzy-klientem-a-integratorem\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wdro\u017cenie CRM \u2013 wsp\u00f3\u0142praca mi\u0119dzy Klientem a integratorem\" \/>\n<meta property=\"og:description\" content=\"Wdro\u017cenie CRM \u2013 wsp\u00f3\u0142praca mi\u0119dzy Klientem a integratorem\" \/>\n<meta property=\"og:url\" content=\"https:\/\/netwiseglobal.com\/pl\/blog\/wdrozenie-crm-wspolpraca-miedzy-klientem-a-integratorem\/\" \/>\n<meta property=\"og:site_name\" content=\"Netwise - 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