{"id":3670,"date":"2022-01-14T15:59:57","date_gmt":"2022-01-14T14:59:57","guid":{"rendered":"https:\/\/netwiseapp.huszal.com\/?p=3670"},"modified":"2025-12-21T23:44:49","modified_gmt":"2025-12-21T22:44:49","slug":"marketing-crm-integracja-hubspot-i-dynamics-365","status":"publish","type":"post","link":"https:\/\/netwiseglobal.com\/pl\/blog\/marketing-crm-integracja-hubspot-i-dynamics-365\/","title":{"rendered":"Marketing + CRM: Integracja HubSpot i Dynamics 365"},"content":{"rendered":"\t\t
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Ch\u0119\u0107 wdro\u017cenia systemu CRM opartego na Dynamics 365 nie powoduje konieczno\u015bci rezygnacji z innych posiadanych system\u00f3w gromadz\u0105cych i generuj\u0105cych dane. CRM oparty o Dynamics 365 nie tylko wsp\u00f3\u0142pracuje z wieloma innymi rozwi\u0105zaniami, ale pozwala w wyniku tej wsp\u00f3\u0142pracy uzyska\u0107 efekty, o kt\u00f3rych wcze\u015bniej nikt nie mia\u0142 odwagi my\u015ble\u0107.<\/h5><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gdy system nie zaspokaja wszystkich potrzeb<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Firmy korzystaj\u0105 z r\u00f3\u017cnych narz\u0119dzi do tworzenia i prowokowania aktywno\u015bci marketingowych w\u015br\u00f3d swoich dotychczasowych i potencjalnych Klient\u00f3w. Cz\u0119sto jednak rozwi\u0105zania te nie dostarczaj\u0105 kompletu niezb\u0119dnych informacji, np.:<\/span>\u00a0<\/span><\/p>

  • jacy Klienci i jakie grupy odbiorc\u00f3w by\u0142y adresatem danej tre\u015bci<\/span>\u00a0<\/span><\/li>
  • kto by\u0142 osob\u0105 kontaktow\u0105 po stronie odbiorcy i jak wygl\u0105da\u0142a jej interakcja z tre\u015bci\u0105<\/span>\u00a0<\/span><\/li>
  • co dzia\u0142o si\u0119 z Klientem po zainicjowaniu przez nas aktywno\u015bci.<\/span>\u00a0<\/span><\/li>
  • co dzieje si\u0119 z Klientem przekazanym \u201ez marketingu do sprzeda\u017cy\u201d<\/span><\/li><\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Systemy dedykowane do marketing automation, takie jak HubSpot,<\/strong> maj\u0105 bardzo cz\u0119sto modu\u0142y CRM. Nie s\u0105 jednak systemami CRM klasy Enterprise.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Podstaw\u0105 sukcesu w po\u0142\u0105czeniu sprzeda\u017cy i marketingu i zapewnienia ci\u0105g\u0142ego dobrego do\u015bwiadczenia Klient\u00f3w nie jest samo utworzenie atrakcyjnej tre\u015bci i jej dostarczenie, ale skuteczno\u015b\u0107 tej tre\u015bci w inicjowaniu aktywno\u015bci outbound. Gdy wi\u0119c nie mamy wgl\u0105du w takie informacje, mo\u017cemy b\u0142\u0119dnie odnosi\u0107 wra\u017cenie, \u017ce nasze tre\u015bci\u0105 s\u0105 skuteczne i nie wprowadza\u0107 niezb\u0119dnych zmian lub te\u017c wr\u0119cz odwrotnie \u2013 psu\u0107 skuteczne tre\u015bci poprzez niepotrzebne zmiany i nadmierne aktywno\u015bci sprzeda\u017cowe. Jest to dzia\u0142anie intuicyjne, kt\u00f3re mo\u017ce nie tylko obni\u017cy\u0107 sprzeda\u017c, ale r\u00f3wnie\u017c zniech\u0119ci\u0107 Klient\u00f3w poprzez brak sp\u00f3jnej komunikacji marketingowej.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Specjali\u015bci\u00a0<\/span>Netwise<\/span>\u00a0przy integracji system\u00f3w zastanych z nowym rozwi\u0105zaniem<\/span>,<\/span>\u00a0staraj\u0105 si\u0119, z ka\u017cdego rozwi\u0105zania wyci\u0105gn\u0105\u0107 najlepsze cechy, tak by wsp\u00f3\u0142praca pomi\u0119dzy CRM-em<\/span>, a pozosta\u0142ymi narz\u0119dziami ukazywa\u0142a ca\u0142y ich potencja\u0142.<\/span>\u00a0G<\/span>\u0142\u00f3wny<\/span>m<\/span>\u00a0zidentyfikowany<\/span>m<\/span>\u00a0problem<\/span>em<\/span>\u00a0u jednego z\u00a0<\/span>naszych\u00a0<\/span>Klient\u00f3w\u00a0<\/span>by\u0142<\/span>\u00a0brak informacji marketingowych\u00a0<\/span>z\u00a0<\/span>HubSpot<\/span><\/strong>\u00a0po stronie\u00a0<\/span>CRMu<\/span>\u00a0opartego o\u00a0Dynamics 365<\/strong><\/span>,\u00a0<\/span>z kt\u00f3rego\u00a0<\/span>organizacja Klienta korzysta<\/span>.<\/span><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \u201e<\/span>N<\/span><\/em>aszym <\/span><\/em>zadaniem by\u0142o<\/span><\/em> zbudowa\u0107 dwukierunkow\u0105 komunikacj\u0119 pomi\u0119dzy <\/span>systemami,<\/span><\/em><\/strong>\u00a0aby stworzy\u0107 ekosystem<\/span><\/em>pozwalaj\u0105cy na p\u0142ynn\u0105 wsp\u00f3\u0142prac\u0119 marketingu i sprzeda\u017cy\u201d<\/span><\/em>
    <\/span><\/em>Adam\u00a0<\/span>Ga\u0142at<\/span>, Senior Manager, Netwise<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Wsp\u00f3\u0142praca platformy marketingowej i CRM na przyk\u0142adzie integracji HubSpot i Dynamics 365<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Kluczowa w takim przypadku jest synchronizacja danych. Ka\u017cdy z dzia\u0142aj\u0105cych system\u00f3w musi dostarcza\u0107 identycznych informacji o Kliencie i kontaktach, a jednocze\u015bnie musi posiada\u0107 dost\u0119p do pe\u0142nego widoku Klienta, wi\u0119c konieczna jest p\u0142ynna wsp\u00f3\u0142praca w czasie rzeczywistym Sp\u00f3jno\u015b\u0107 danych jest bardzo istotna, poniewa\u017c celem ekspert\u00f3w Netwise nigdy nie jest marginalizacja kt\u00f3regokolwiek z system\u00f3w, a takie przeprowadzenie integracji, aby wsp\u00f3\u0142praca pomi\u0119dzy narz\u0119dziami przynosi\u0142a maksymalne mo\u017cliwe korzy\u015bci.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Wiele firm wykorzystuje platform\u0119 HubSpot do inicjowania kontakt\u00f3w oraz dzia\u0142a\u0144 marketingowych w celu pozyskania nowych Klient\u00f3w. Feedback z tych dzia\u0142a\u0144 wraca do\u00a0HubSpota<\/strong>, kt\u00f3ry jednak nie jest narz\u0119dziem sprzeda\u017cowym i przetwarza informacje zwrotne, ale w kontek\u015bcie dobrze skrojonego marketingu. Istot\u0105 dzia\u0142a\u0144 jest zatem stworzenie potencja\u0142u sprzeda\u017cowego w systemie CRM na bazie danych, kt\u00f3re generuje\u00a0HubSpot<\/strong>, lub w oparciu o przetwarzane przez niego dzia\u0142ania stricte marketingowe. Ka\u017cdy wygenerowany lead b\u0119dzie dodatkowo, ju\u017c w CRM, kategoryzowany. W zale\u017cno\u015bci od informacji zwrotnych, zostanie mu przypisane du\u017ce lub mniejsze prawdopodobie\u0144stwo dalszych dzia\u0142a\u0144 sprzeda\u017cowych, dzi\u0119ki czemu jasne staje si\u0119, z kt\u00f3rymi Klientami mo\u017cemy i powinni\u015bmy ju\u017c pracowa\u0107 nad finalizacj\u0105 transakcji, a dla kt\u00f3rych nale\u017cy wdro\u017cy\u0107 nowe rozwi\u0105zania marketingowe. CRM oparty o\u00a0Dynamics 365<\/strong>\u00a0wsp\u00f3\u0142pracuje z\u00a0HubSpot<\/strong>\u00a0r\u00f3wnie\u017c na etapie tworzenia kampanii i list wysy\u0142kowych oraz kwalifikowania odpowiednich Klient\u00f3w i kontakt\u00f3w do dzia\u0142a\u0144 marketingowych.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Wsp\u00f3lny ekosystem<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Gdy dane dotycz\u0105ce Klient\u00f3w s\u0105 ju\u017c synchronizowane, a CRM posiada informacje o potencjale uruchomienia kampanii marketingowych oraz o minionych kampaniach, kluczowa jest synchronizacja aktywno\u015bci wynikaj\u0105cych z tych kampanii. Istotne jest zar\u00f3wno wej\u015bcie na stron\u0119, otwarcie maila, czy reakcja na odpowiedni formularz i jego wype\u0142nienie. S\u0105 to dla CRM informacje kluczowe, na bazie kt\u00f3rych tworzy\u0107 on b\u0119dzie wszelkiego rodzaju listy marketingowe.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Wszystko, co do tej pory dzia\u0142o si\u0119 na styku\u00a0<\/span>HubSpot<\/span>\u00a0\u2013<\/span>\u00a0Klient,<\/span>\u00a0zostanie dzi\u0119ki CRM przetworzone w informacje, kt\u00f3re p\u00f3\u017aniej pos\u0142u\u017c\u0105 do egzekucji dzia\u0142a\u0144.<\/span><\/strong><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    D<\/span>omen<\/span>\u0105<\/span>\u00a0CRM\u00a0<\/span>jest\u00a0<\/span>przeprowadz<\/span>anie<\/span>\u00a0analiz<\/span>, dzi\u0119ki kt\u00f3rym<\/span>\u00a0w prosty spos\u00f3b m<\/span>o\u017cliwe jest<\/span>\u00a0zbudowa<\/span>nie<\/span>\u00a0list wysy\u0142kow<\/span>ych<\/span>\u00a0oraz<\/span>\u00a0filtrowa<\/span>nie<\/span>\u00a0klient\u00f3w\u00a0<\/span>i\u00a0<\/span>os<\/span>\u00f3b<\/span>\u00a0kontaktow<\/span>ych,<\/span>\u00a0co do kt\u00f3rych\u00a0<\/span>nale\u017cy<\/span>\u00a0podj\u0105\u0107 kolejne\u00a0<\/span>dzia\u0142ania<\/span>\u00a0marketingowe<\/span>\u00a0i sprzeda\u017cowe<\/span>. C<\/span>a\u0142a synchronizacja\u00a0<\/span>daje w efekcie<\/span>\u00a0komplet<\/span>ny\u00a0<\/span>ekosystem<\/span>\u00a0do\u00a0<\/span>zarz\u0105dzanie\u00a0<\/span>K<\/span>lientem\u00a0<\/span>przy u\u017cyciu CRM-u. W wyniku<\/span>\u00a0dzia\u0142a\u0144\u00a0<\/span>eko<\/span>systemu mog\u0105 powsta\u0107<\/span>\u00a0aktywno\u015bci marketingow<\/span>e, kt\u00f3re s\u0105 d<\/span>omen\u0105\u00a0<\/span>HubSpota<\/span><\/strong>.\u00a0<\/span><\/span>Dwa\u00a0<\/span>r\u00f3\u017cne obszary<\/span>, zostaj\u0105 po\u0142\u0105czone i wsp\u00f3\u0142pracuj\u0105 ze sob\u0105\u00a0<\/span>w taki spos\u00f3b<\/span>,<\/span>\u00a0aby<\/span><\/span>\u00a0tworzy\u0142y\u00a0<\/span>jeden sp\u00f3jny proces biznesowy w zakresie dzia\u0142a\u0144 marketingowych<\/span>.<\/span><\/span><\/strong><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Kluczowym zagadnieniem w tego typu dzia\u0142aniach jest synergia system\u00f3w b\u0119d\u0105cych najlepszymi w swoich obszarach:<\/span>\u00a0<\/span><\/p>

    • Specyfik\u0105 systemu CRM jest szeroko rozumiane zarz\u0105dzanie Klientem i procesami biznesowymi w ca\u0142ym cykly \u017cycia Klienta.\u00a0<\/span>\u00a0<\/span><\/li>
    • Natomiast specyfik\u0105 platform marketingowych, takich jak HubSpot, jest zarz\u0105dzanie aktywno\u015bci\u0105 marketingow\u0105 w kontek\u015bcie Klienta, czyli zaledwie wycinek z tego co daj\u0105 te dwa \u015bwiaty po\u0142\u0105czone w jeden sp\u00f3jny ekosystem<\/span><\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      Ch\u0119\u0107 wdro\u017cenia systemu CRM opartego na Dynamics 365 nie powoduje konieczno\u015bci rezygnacji z innych posiadanych system\u00f3w gromadz\u0105cych i generuj\u0105cych dane. CRM oparty o Dynamics 365 nie tylko wsp\u00f3\u0142pracuje z wieloma innymi rozwi\u0105zaniami, ale pozwala w wyniku tej wsp\u00f3\u0142pracy uzyska\u0107 efekty, o kt\u00f3rych wcze\u015bniej nikt nie mia\u0142 odwagi my\u015ble\u0107.<\/p>\n","protected":false},"author":25,"featured_media":3672,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[],"class_list":["post-3670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nMarketing + CRM: Integracja HubSpot i Dynamics 365<\/title>\n<meta name=\"description\" content=\"Marketing + CRM: Integracja HubSpot i Dynamics 365\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/netwiseglobal.com\/pl\/blog\/marketing-crm-integracja-hubspot-i-dynamics-365\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing + CRM: Integracja HubSpot i Dynamics 365\" \/>\n<meta property=\"og:description\" content=\"Marketing + CRM: Integracja HubSpot i Dynamics 365\" \/>\n<meta property=\"og:url\" content=\"https:\/\/netwiseglobal.com\/pl\/blog\/marketing-crm-integracja-hubspot-i-dynamics-365\/\" \/>\n<meta property=\"og:site_name\" content=\"Netwise - 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