{"id":3810,"date":"2020-10-26T20:21:32","date_gmt":"2020-10-26T19:21:32","guid":{"rendered":"https:\/\/netwiseapp.huszal.com\/?p=3810"},"modified":"2025-12-21T23:45:02","modified_gmt":"2025-12-21T22:45:02","slug":"microsoft-c3-ai-i-adobe-chca-stworzyc-crm-przyszlosci","status":"publish","type":"post","link":"https:\/\/netwiseglobal.com\/pl\/blog\/microsoft-c3-ai-i-adobe-chca-stworzyc-crm-przyszlosci\/","title":{"rendered":"Microsoft, c3.ai i Adobe chc\u0105 stworzy\u0107 \u201eCRM przysz\u0142o\u015bci\u201d"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3810\" class=\"elementor elementor-3810\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3232287 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3232287\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b42ccda\" data-id=\"b42ccda\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c57b87c elementor-widget elementor-widget-text-editor\" data-id=\"c57b87c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>W poniedzia\u0142ek, 2020-10-26, Microsoft, c3.ai i Adobe wsp\u00f3lnie og\u0142osili,\u00a0\u017ce po\u0142\u0105cz\u0105 si\u0142y w celu zbudowania systemu CRM specyficznego dla konkretnych bran\u017c, opartego o dane z wielu kana\u0142\u00f3w i zbierane na \u017cywo. W tym celu zintegrowane zostan\u0105:<\/p><ul><li>Microsoft Dynamics 365 Sales<\/li><li>Adobe Experience Cloud<\/li><li>platforma danych i algorytm\u00f3w c3.ai<\/li><\/ul><p>W ramach nowego podej\u015bcia do system\u00f3w CRM <strong>Microsoft, c3.ai i Adobe zbuduj\u0105 wsp\u00f3lny produkt &#8211; system CRM, kt\u00f3ry kierowany b\u0119dzie do okre\u015blonych bran\u017c i b\u0119dzie automatyzowa\u0142 procesy charakterystyczne dla tych bran\u017c w oparciu o dane zbierane przez c3.ai<\/strong>. System oparty b\u0119dzie o Dynamics 365 Sales i Marketing, a model danych bazowa\u0142 b\u0119dzie na wsp\u00f3lnym przedsi\u0119wzi\u0119ciu Microsoft, Adobe i SAP, czyli Open Data Initiative (ODI).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d09de1f elementor-widget elementor-widget-text-editor\" data-id=\"d09de1f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p style=\"text-align: left;\"><span style=\"text-align: center;\">\u201e<\/span><em style=\"text-align: center;\">Microsoft, Adobe i C3.ai na nowo odkrywaj\u0105 rynek stworzony przez Siebel Systems ponad 25 lat temu.<\/em><\/p><p style=\"text-align: left;\"><em>Dynamika rynku i wymagania cyfrowej transformacji radykalnie zmieni\u0142y wymagania rynku CRM. System CRM og\u00f3lnego przeznaczenia nie jest ju\u017c wystarczaj\u0105cy. Klienci oczekuj\u0105 dzi\u015b specyficznych dla bran\u017c, w pe\u0142ni opartych na sztucznej inteligencji rozwi\u0105za\u0144, kt\u00f3re zapewniaj\u0105 prognozowanie przychod\u00f3w, prognozowanie produkt\u00f3w, rotacj\u0119 klient\u00f3w, nast\u0119pny najlepszy produkt, nast\u0119pn\u0105 najlepsz\u0105 ofert\u0119 i predyspozycje do zakupu.<\/em>\u201d<\/p><p style=\"text-align: right;\"><strong>&#8211; powiedzia\u0142 Thomas M. Siebel, dyrektor generalny C3.ai.<\/strong><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9d4036 elementor-widget elementor-widget-text-editor\" data-id=\"a9d4036\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p style=\"text-align: center;\">&#8222;<em>To nie pierwsze og\u0142oszenie bliskiej wsp\u00f3\u0142pracy Microsoft i Adobe. Poczekajmy i zobaczymy co tym razem z tego wyniknie. Zaanga\u017cowanie Tom&#8217;a Siebel&#8217;a do projektu budowy CRM od nowa ma spory sens, bo Tom Siebel tworzy\u0142 w pewnym sensie ca\u0142y rynek CRM.\u00a0<\/em><\/p><p>\u00a0<\/p><p style=\"text-align: center;\"><em>My jednak na razie podchodzimy do og\u0142oszenia sceptycznie z dw\u00f3ch wzgl\u0119d\u00f3w &#8211; Microsoft raz ju\u017c budowa\u0142 wsp\u00f3lny projekt z Adobe w 2016 roku. Co z niego wysz\u0142o, wszyscy w bran\u017cy wiedz\u0105. Po drugie, c3.ai nie ma \u017cadnej oferty i warto\u015bci w krajach innych ni\u017c USA, dlatego liczenie na to, \u017ce og\u0142oszenie co\u015b zmieni w Europie jest naiwne<\/em>&#8222;<\/p><p style=\"text-align: right;\">komentuje news <strong>Jakub Ska\u0142bania, Principal Consultant i za\u0142o\u017cyciel Netwise.<\/strong><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65abc39 elementor-widget elementor-widget-text-editor\" data-id=\"65abc39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p style=\"text-align: center;\">\u0179r\u00f3d\u0142o:\u00a0<a href=\"https:\/\/news.microsoft.com\/2020\/10\/26\/c3-ai-microsoft-and-adobe-combine-forces-to-re-invent-crm-with-ai\/\" target=\"_blank\" rel=\"noopener\">C3.ai, Microsoft, and Adobe combine forces to re-invent CRM with AI<\/a><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>W poniedzia\u0142ek, 2020-10-26, Microsoft, c3.ai i Adobe wsp\u00f3lnie og\u0142osili,\u00a0\u017ce po\u0142\u0105cz\u0105 si\u0142y w celu zbudowania systemu CRM specyficznego dla konkretnych bran\u017c, opartego o dane z wielu kana\u0142\u00f3w i zbierane na \u017cywo.<\/p>\n","protected":false},"author":25,"featured_media":3278,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[],"class_list":["post-3810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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