{"id":5190,"date":"2024-09-05T13:01:51","date_gmt":"2024-09-05T11:01:51","guid":{"rendered":"https:\/\/netwiseglobal71867.e.wpstage.net\/pl\/?p=5190"},"modified":"2026-01-07T14:59:51","modified_gmt":"2026-01-07T13:59:51","slug":"czym-jest-narzedzie-brand-profiles-w-customer-insights-journeys","status":"publish","type":"post","link":"https:\/\/netwiseglobal.com\/pl\/czym-jest-narzedzie-brand-profiles-w-customer-insights-journeys\/","title":{"rendered":"Czym jest narz\u0119dzie Brand Profiles w Customer Insights Journeys?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5190\" class=\"elementor elementor-5190\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6afa365 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6afa365\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0204ece\" data-id=\"0204ece\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c71c7e7 elementor-widget elementor-widget-text-editor\" data-id=\"c71c7e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Czym jest narz\u0119dzie Brand Profiles w Customer Insights Journeys? Dla jakiego typu organizacji zosta\u0142 stworzony? Jakie korzy\u015bci czekaj\u0105 na u\u017cytkownika? W tym poradniku dowiesz si\u0119 o jego praktycznym zastosowaniu oraz jak skonfigurowa\u0107 i dostosowa\u0107 poczt\u0119 za pomoc\u0105 tej funkcji.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-508f12d elementor-widget elementor-widget-text-editor\" data-id=\"508f12d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Brand Profiles \u2013 co to takiego?<\/h3><p>To <strong>narz\u0119dzie, kt\u00f3re pozwala na zdefiniowanie r\u00f3\u017cnych profili marek w organizacji<\/strong>. Ka\u017cdy profil obejmuje ustawienia takie jak kolory, czcionki, linki do medi\u00f3w spo\u0142eczno\u015bciowych i wiele innych detali, kt\u00f3re nadadz\u0105 charakter ka\u017cdej kampanii.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e4a47b elementor-widget elementor-widget-text-editor\" data-id=\"4e4a47b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Istnieje mo\u017cliwo\u015b\u0107 <strong>tworzenia wielu profili marek<\/strong>, dostosowanych zar\u00f3wno do og\u00f3lnej strategii ca\u0142ej firmy jak i poszczeg\u00f3lnych marek. Co, wi\u0119cej mo\u017cliwe jest <strong>dostosowanie domy\u015blnych nadawc\u00f3w<\/strong> e-mail oraz przypisanie gotowych link\u00f3w do medi\u00f3w spo\u0142eczno\u015bciowych <strong>dla ka\u017cdego brandu z osobna.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a658077 elementor-widget elementor-widget-text-editor\" data-id=\"a658077\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Zastan\u00f3wmy si\u0119 <strong>jak mo\u017cesz wykorzysta\u0107 Brand Profiles w procesie tworzenia maili do kampanii i jak\u0105 warto\u015b\u0107 mo\u017ce to mie\u0107 dla twojej organizacji.<\/strong> Przede wszystkim konieczne jest przygotowanie szablonu maila, kt\u00f3ry b\u0119dzie podstaw\u0105 naszej kampanii. Zale\u017cnie od potrzeb, mo\u017cesz korzysta\u0107 z bogatej biblioteki gotowych ju\u017c szablon\u00f3w lub te\u017c dostosowa\u0107 w\u0142asny w intuicyjnym i prostym w obs\u0142udze kreatorze.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b6c312 elementor-widget elementor-widget-text-editor\" data-id=\"7b6c312\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Jak z tego korzysta\u0107? <\/strong><\/p><p>W ustawieniach szukamy opcji \u201eBrand Profiles\u201d sk\u0105d mo\u017cna zarz\u0105dza\u0107 r\u00f3\u017cnymi profilami marek, dostosowuj\u0105c je do konkretnych potrzeb. Po utworzeniu profili, przechodzimy do ich dostosowywania. <strong>Mo\u017cesz zdefiniowa\u0107 nadawc\u00f3w wiadomo\u015bci , linki do medi\u00f3w spo\u0142eczno\u015bciowych marki oraz inne elementy, kt\u00f3re mog\u0105 wp\u0142yn\u0105\u0107 na przyjazno\u015b\u0107 odbioru.<\/strong> Wa\u017cne jest, aby okre\u015bli\u0107 czy dany profil ma by\u0107 domy\u015blny, co oznacza automatyczne zastosowanie ustawie\u0144 do ka\u017cdego nowego maila. B\u0119dzie to przydatne zw\u0142aszcza dla BOK, w kt\u00f3rych cz\u0119sto wymiana maili trwa tygodniami, a historia konwersacji mo\u017ce si\u0119ga\u0107 kilkunastu wiadomo\u015bci. Taka <strong>sp\u00f3jno\u015b\u0107 nadaje profesjonalnego wyd\u017awi\u0119ku obs\u0142ugi Klienta oraz zapewnia czytelno\u015b\u0107 ca\u0142ej konwersacji dla ka\u017cdej ze stron.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92e1f29 elementor-widget elementor-widget-image\" data-id=\"92e1f29\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"404\" src=\"https:\/\/netwiseglobal.com\/wp-content\/uploads\/2024\/01\/Bran_Profiles_Customer_Insight_Journey_01a-1024x517-1-1000x505-1.jpg\" class=\"attachment-large size-large wp-image-23088\" alt=\"\" srcset=\"https:\/\/netwiseglobal.com\/wp-content\/uploads\/2024\/01\/Bran_Profiles_Customer_Insight_Journey_01a-1024x517-1-1000x505-1.jpg 1000w, https:\/\/netwiseglobal.com\/wp-content\/uploads\/2024\/01\/Bran_Profiles_Customer_Insight_Journey_01a-1024x517-1-1000x505-1-300x152.jpg 300w, https:\/\/netwiseglobal.com\/wp-content\/uploads\/2024\/01\/Bran_Profiles_Customer_Insight_Journey_01a-1024x517-1-1000x505-1-768x388.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4df04 elementor-widget elementor-widget-text-editor\" data-id=\"cf4df04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kiedy profile s\u0105 ju\u017c ustawione, przechodzimy do edycji szablonu maila, czyli do jego \u201esk\u00f3rki\u201d graficznej. Tutaj mamy pe\u0142n\u0105 swobod\u0119 dostosowywania wszystkiego \u2013 od kolor\u00f3w t\u0142a, czcionki, przycisk\u00f3w i link\u00f3w. Dzi\u0119ki temu procesowi, mo\u017cesz spersonalizowa\u0107 ka\u017cdy detal maila wed\u0142ug swoich preferencji, co nadaje wra\u017cenie komunikacji sp\u00f3jnej wizualnie i ju\u017c w momencie otwierania wiadomo\u015bci wiadome staje si\u0119, jaka marka jest jej nadawc\u0105.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1243b29 elementor-widget elementor-widget-image\" data-id=\"1243b29\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"405\" src=\"https:\/\/netwiseglobal.com\/wp-content\/uploads\/2024\/01\/Bran_Profiles_Customer_Insight_Journey_02a-1024x518-1-1000x506-1.jpg\" class=\"attachment-large size-large wp-image-23089\" alt=\"\" srcset=\"https:\/\/netwiseglobal.com\/wp-content\/uploads\/2024\/01\/Bran_Profiles_Customer_Insight_Journey_02a-1024x518-1-1000x506-1.jpg 1000w, https:\/\/netwiseglobal.com\/wp-content\/uploads\/2024\/01\/Bran_Profiles_Customer_Insight_Journey_02a-1024x518-1-1000x506-1-300x152.jpg 300w, https:\/\/netwiseglobal.com\/wp-content\/uploads\/2024\/01\/Bran_Profiles_Customer_Insight_Journey_02a-1024x518-1-1000x506-1-768x389.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-387357c elementor-widget elementor-widget-text-editor\" data-id=\"387357c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Jakie korzy\u015bci zawiera nowe narz\u0119dzie?<\/strong><\/p><p>Podczas tworzenia maila wybieramy odpowiedni profil, co powoduje automatyczne zastosowanie ustawie\u0144 z nim zwi\u0105zanych, dzi\u0119ki czemu <strong>bezproblemowe staje si\u0119 stworzenie i egzekwowanie standard\u00f3w komunikacji.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86912f5 elementor-widget elementor-widget-text-editor\" data-id=\"86912f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Brand Profiles to narz\u0119dzie, kt\u00f3re pomo\u017ce Ci zaoszcz\u0119dzi\u0107 czas, eliminuj\u0105c konieczno\u015b\u0107 r\u0119cznego dostosowywania kolor\u00f3w i czcionek dla ka\u017cdej kampanii czy ka\u017cdego maila.<\/strong> Jest to szczeg\u00f3lnie przydatne, gdy zarz\u0105dzasz wieloma markami w ramach jednej organizacji.<\/p><p>Dzi\u0119ki Brand Profiles <strong>mo\u017cesz skoncentrowa\u0107 si\u0119 na tre\u015bciach i koncepcjach, a narz\u0119dzie automatycznie dostosuje wszystkie niezb\u0119dne ustawienia, zgodnie z wcze\u015bniejszymi profilami marek.<\/strong> To nie tylko usprawnia procesy, ale tak\u017ce eliminuje b\u0142\u0119dy i odci\u0105\u017ca agent\u00f3w, kt\u00f3rzy mog\u0105 skupi\u0107 si\u0119 na profesjonalnej obs\u0142udze Klienta i tworzeniu anga\u017cuj\u0105cych tre\u015bci.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bbd966 elementor-widget elementor-widget-text-editor\" data-id=\"8bbd966\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>W obszarze tworzenia tre\u015bci r\u00f3wnie\u017c pomo\u017ce wam Dymanics Customer Insights. Po pierwsze masz do dyspozycji bardzo prosty i przyjazny interfejs do budowania zawarto\u015bci maila. Budujesz go z blok\u00f3w tekstowych, zdj\u0119\u0107 itd. Mo\u017cesz dodawa\u0107 akcje typu przycisk, kt\u00f3rych wykorzystanie b\u0119dziesz m\u00f3g\u0142 \u015bledzi\u0107 w trakcie prowadzenia kampanii.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1877822 elementor-widget elementor-widget-text-editor\" data-id=\"1877822\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Po drugie <strong>do dyspozycji dostajesz narz\u0119dzie Copilot czyli asystenta tworz\u0105cego tre\u015bci w oparciu o Twoje wskaz\u00f3wki i z zastosowaniem silnika ChatGPT 3.5<\/strong>. Jak to dzia\u0142a?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-059cc92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"059cc92\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bcab494\" data-id=\"bcab494\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02be1b7 elementor-widget elementor-widget-image\" data-id=\"02be1b7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"480\" height=\"814\" src=\"https:\/\/netwiseglobal.com\/wp-content\/uploads\/2024\/01\/Bran_Profiles_Customer_Insight_Journey_04a-480x814-1.jpg\" class=\"attachment-large size-large wp-image-23090\" alt=\"\" srcset=\"https:\/\/netwiseglobal.com\/wp-content\/uploads\/2024\/01\/Bran_Profiles_Customer_Insight_Journey_04a-480x814-1.jpg 480w, https:\/\/netwiseglobal.com\/wp-content\/uploads\/2024\/01\/Bran_Profiles_Customer_Insight_Journey_04a-480x814-1-177x300.jpg 177w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ef3acaa\" data-id=\"ef3acaa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53e2f57 elementor-widget elementor-widget-image\" data-id=\"53e2f57\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"853\" src=\"https:\/\/netwiseglobal.com\/wp-content\/uploads\/2024\/01\/Bran_Profiles_Customer_Insight_Journey_03a-3.jpg\" class=\"attachment-large size-large wp-image-23091\" alt=\"\" srcset=\"https:\/\/netwiseglobal.com\/wp-content\/uploads\/2024\/01\/Bran_Profiles_Customer_Insight_Journey_03a-3.jpg 586w, https:\/\/netwiseglobal.com\/wp-content\/uploads\/2024\/01\/Bran_Profiles_Customer_Insight_Journey_03a-3-206x300.jpg 206w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-15adc35 elementor-widget elementor-widget-text-editor\" data-id=\"15adc35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Po prostu opisz w kilku linijkach co ma zawiera\u0107 Twoja wiadomo\u015b\u0107. <\/strong><\/p><p style=\"text-align: center;\"><strong>Po drugie okre\u015bl ton maila.<\/strong><\/p><p style=\"text-align: center;\"><strong>Po trzecie wybierz odpowiedni\u0105 wersj\u0119 z podanych propozycji.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f969ef elementor-widget elementor-widget-text-editor\" data-id=\"3f969ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Po czwarte (i najwa\u017cniejsze) dostosuj tre\u015b\u0107 maila wg swoich preferencji. Po pi\u0105te wybierz w\u0142a\u015bciwy Brand Profile. I gotowe!<\/p><p><strong>Pami\u0119taj, \u017ce tre\u015bci proponowane przez Copilota to tylko propozycja.<\/strong> Nie polegaj na nich w 100%. Poza tym twoje <strong>tre\u015bci powinny si\u0119 wyr\u00f3\u017cnia\u0107.<\/strong> Najlepiej czym\u015b unikalnym dla marki. Ostatnie czego chcesz to mail wygl\u0105daj\u0105cy \u0142adnie i profesjonalnie ale tak samo jak u wszystkich twoich konkurent\u00f3w.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Czym jest narz\u0119dzie Brand Profiles w Customer Insights Journeys? Dla jakiego typu organizacji zosta\u0142 stworzony? <\/p>\n","protected":false},"author":16,"featured_media":23095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[],"class_list":["post-5190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Czym jest narz\u0119dzie Brand Profiles w Customer Insights Journeys?<\/title>\n<meta name=\"description\" content=\"Czym jest narz\u0119dzie Brand Profiles w Customer Insights Journeys? 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