Solution
Dynamics 365 was the perfect tool that met all the requirements. After the implementation of the CRM system, users have access to the entire history of customer relations – e-mails and phone calls, orders, complaints, and even visits to brick-and-mortar stores. The system user can see at what point of purchase the customer is, so he can adapt the conversation and the offer to his needs.
The example of ScandicSofa perfectly confirms what we say many times in the context of such a popular” data-driven “approach – just having a huge amount of data does not mean that this data can be used to improve customer service and optimize the sales process. Such data must be integrated and presented in a coherent manner. Especially data from many channels, such as a website, call center, or social media inquiries, which are sometimes repeated and sometimes complementary. You have to be able to turn them into specific actions, ”
Jakub Skałbania,
Founder and Principal Consultant at Netwise
Founder and Principal Consultant at Netwise
Benefits
- Integration of data collected in various systems
- Comprehensive insight into the history of customer relationships – e-mails, phone calls, orders, visits, complaints.
- Comprehensive insight into the history of customer relationships – e-mails, phone calls, orders, visits, complaints.
About ScandicSofa
ScandicSofa grew out of a former furniture factory near Poznań, where craftsmen with over twenty years of experience create sofas, pouffes, corners, armchairs and beds made of beech wood, upholstered with the highest quality Italian fabrics and materials whose patterns and designs not only correspond to global trends, but sometimes they set their own direction. For the production of furniture, the work of hands is primarily used, so each piece of furniture is made with care and attention to the smallest detail. Functional, elegant and sophisticated furniture goes from Kostrzyn Wielkopolski to Polish homes and to recipients in Scandinavia, Germany, the Czech Republic and Great Britain. The company operates in the furniture industry, but a significant part of its activity is sales via the Internet and direct contact with customers.Basic info
- Company: ScandicSofa sp. z o.o.
- Industry: Ecommerce
- Country: Poland
