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Case studies

Dynamics CRM and Product Catalog for Barentz

Basic info

  • Company: Barentz International B/V
  • Industry: Wholesale / Distribution
  • Country: 11 countries
  • Number of users: 480

Technologies used

  • Microsoft Dynamics CRM 2011
  • Product Catalog
  • Angular
  • Custom components in Microsoft.NET


  • End-to-end sales process embodied in one tool
  • Full integration with ERP for order handling
  • Easy pricing mechanism embodied in CRM
  • Single view on all customers’ history from multiple data sources
  • Streamlined non-conformity (claim) process

About Company

Barentz is global life science ingredients distributor specialized in human nutrition, pharmaceuticals, personal care, performance materials and animal nutrition, creating unique synergies across all fields of expertise.


CRM implemented by Netwise for Barentz covers:

  • market share reporting and lead generation
  • customer potential planning
  • sales goals management
  • non-conformity management
  • order handling
  • visit planning and visit reporting
  • post-sales issue management


The CRM system implemented by Netwise has everything what we need – it’s a complete sales tool. We have covered the whole end-to-end process, including many integrations. Thanks to that approach our salespeople, sales managers and division managers have been using CRM with great success for last 9 years. The solution is well established and we won’t change it to anything else.

Tadeusz Brdyś, VP of Operations

Netwise has performed several IT infrastructure and security audits in Barentz offices in several countries. Created audit reports enabled to reduce overall IT Maintenance costs, improve performance and security of all audited systems. (…) I highly recommend Netwise in this field.

Hassan el Boutahiri, System Manager