GPT-3 in CRM and Viva Sales by Microsoft

This year, as part of the spring update for Dynamics 365 Marketing, English-speaking users will gain access to a new feature – instant creation of emails, which will look very natural. All thanks to the GPT-3 machine learning model, about which the whole world literally went crazy in the last weeks. Now, Microsoft is going a step further and has just announced a preview of the new AI-powered experience in Viva Sales.

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News in Microsoft Dynamics 365 Sales – Wave 2 2022

As Microsoft emphasizes, changes in Dynamics 365 Sales are motivated by the changing role of the Salesperson, but with a focus on the perspective of Customers. The evolution of roles in the sales process necessitates several changes: prioritizing work for salespeople, engaging intelligent tools for communication, and more time spent building trust between the salesperson and the customer. Salespeople cannot be overwhelmed by the need to understand too much data and information; rather, they need that data to be able to use it in their interactions with the customer.

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Salesforce not so sexy anymore? More customers want to leave than stay

As reported in the latest report published by Nucleus Research last week, as many as 51% of Salesforce customers would switch to a different CRM solution if the opportunity arose. There are many objections from users, and each of them only intensifies the impression that Salesforce sat comfortably in the leader seat and did not even notice when the competition took the lead.

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