Tag: crm

CRM (Customer Relationship Management) is a system or strategy that businesses use to manage and analyze customer interactions throughout the customer lifecycle. It helps companies improve customer service, increase sales, and enhance customer retention by centralizing customer information and automating key processes. CRM tools enable businesses to track customer interactions, manage leads, and personalize communications, ultimately building stronger relationships and driving business growth. Whether used by small businesses or large enterprises, CRM is essential for understanding customer needs and delivering tailored experiences that foster long-term loyalty.