Tag: crm customer relationship management

CRM Customer Relationship Management is a strategy and set of tools designed to help businesses manage and enhance their interactions with current and potential customers. By centralizing customer information, CRM systems enable companies to track customer interactions, automate sales processes, and improve customer service. The goal of CRM is to build stronger, more meaningful relationships with customers, leading to increased satisfaction, loyalty, and ultimately, business growth. Whether through managing leads, personalizing communications, or analyzing customer behavior, CRM plays a vital role in helping businesses understand and meet their customers’ needs.