Customer Relationship Management (CRM) software is a tool that helps businesses manage and analyze customer interactions and data throughout the customer lifecycle. By centralizing customer information, CRM software allows companies to streamline processes, improve customer relationships, and drive sales growth. It typically includes features for contact management, sales tracking, customer support, and marketing automation. Whether you’re a small business or a large enterprise, CRM software provides insights into customer behavior, enabling more personalized service and better decision-making, ultimately enhancing customer satisfaction and loyalty.
On August 29th, the first edition of the Cloud Federation Conference took place, where we exchanged knowledge and experiences on the use of Microsoft cloud technologies and AI in business.