Customer Relationship Management (CRM) refers to the strategies, practices, and technologies that companies use to manage and analyze interactions with current and potential customers. The goal of CRM is to improve customer service, increase customer retention, and drive sales growth by providing a comprehensive view of customer interactions. CRM systems often centralize customer data, allowing businesses to track communications, manage leads, and personalize customer experiences. By leveraging CRM, companies can build stronger, more meaningful relationships with their customers, leading to greater customer satisfaction and long-term loyalty.
On August 29th, the first edition of the Cloud Federation Conference took place, where we exchanged knowledge and experiences on the use of Microsoft cloud technologies and AI in business.